Light Trail was born in 2011 from a passion to challenge the primary thinking that there has to be a choice between profit and purpose. A strong social conscience and belief that these aspects can be brought together began a rewarding journey to help organizations become more values driven.


Since our inception, we've worked with both for-profit companies and non-profit organizations to bring the best of both worlds together. Growing your purpose or your profit is often considered as mutually exclusive. But to have greater impact you need to generate more funds, and to grow a truly sustainable organization over the long-term, you really need to engage all your stakeholders in your purpose.


We have our own vision of a Happier Global Community


Light Trail works with socially minded leaders to help them realize the full potential of an inclusive, purpose driven organization.

  • - Enabling and guiding strategic change
  • - Building capability in people, in teams and improving organizational systems
  • - Helping rediscover purpose, adapt and renew
  • - Growing diverse and inclusive cultures

Our goal is to engage, develop and support people to improve long-term

organizational effectiveness through a clear sense of belonging.


By focusing on building capability in people we ensure we guide sustainable change and develop organizational effectiveness over the long term. We do this so we can help you where and when we're needed, but so that you and your team can take it forward and create a stronger future together.


Our aim is to work with you to identify and embed your purpose within your organization. Connecting your people to this purpose builds toward a more
positive reality. One that attracts and retains the best and brightest in a successful organization that supports all your people, your partners and the wider community.


To accomplish this we collaborate with leaders and organizations that want to develop and implement strategy, adapt to change or review their
organization’s effectiveness. Our independent perspective enables and guides the process, while you grow your own internal capability to sustain the change.

LightTrail walks the walk with our commitment toward a happier global community.


We are a Certified B Corp. This means that we are committed to using business as a force for good, while meeting rigorous standards of social and environmental performance, accountability, and transparency.

We are also a member of 1% for the planet, joining many other businesses as the engines of positive environmental change. Their mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.

The third non-profit that we support through our volunteer work is Brightside Community Homes Foundation. A Vancouver society that focuses on building resilient communities for those who struggle to meet the demands of market housing, Brightside provides homes to over 1,000 residents to build a future where people of all income levels have a home within a vibrant and healthy community.

How we can help
Whether you are in business, a non-profit, Government or a social venture; if you recognize there is more to your work than the bottom line and want to take your organization to another level that aligns with positive impact, then we are very interested in working with you.