Growing your purpose or your profit is often considered as mutually exclusive. But to have greater impact you need to generate more funds, and to grow a sustainable organization, you really need to engage all your stakeholders in your purpose.


LightTrail is committed to using business as a force for good - our aim is to work with you to identify your purpose and build it within your organization toward a more positive reality. One that attracts and retains the brightest and best people, aligns your resources and actions and ultimately builds toward a strong, successful organization supporting your people, your partners and the wider community.


We work with socially minded leaders and organizations as a strategic change partner. Specifically, our focus is with organizations wanting to develop and implement strategy, adapt to change or review their organization’s effectiveness. Our independent perspective enables and guides the process, while you grow your own internal capability to sustain the implementation.


LightTrail is a consultancy collective that brings together great, talented people with different skill sets to help transform your organization and solve your problems. Think of us as a loose collection of friends that really love working to help our clients.


The firm was started in 2011 with a focus on utilizing the best of non-profit organizations and for-profit businesses to help build sustainable impact. Successful strategy, change and organizational effectiveness are driven by ensuring people are prioritized over process. As there is no standard solution, we help organizations, teams and individuals evaluate their own challenges and guide change toward their specific purpose. We provide advice, analysis and expertise to support their success. Working with clients, we help them create clarity within their organization, align plans, resources and activities and also support them through effective change.


We are a Certified B Corp. This means that we are committed to using business as a force for good, while meeting rigorous standards of social and environmental performance, accountability, and transparency.


We are also committed to 1% for the planet, joining many other businesses as the engines of positive environmental change. 1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.


The third non-profit that LightTrail supports through its volunteer work is Brightside Community Homes Foundation. A Vancouver society that focuses on building resilient communities for those who struggle to meet the demands of market housing, Brightside provides homes to over 1,000 residents to build a future where people of all income levels have a home within a vibrant and healthy community.


Whether you are in business, a non-profit, Government or a social venture; if you recognize there is more to your work than the bottom line and want to take your organization to another level that aligns with positive impact, then we are interested in working with you.