A Certified B Corp Since 2015

Using Our Business as a Force for Good

B Corps are for-profit companies certified to meet rigorous standards of social and environmental performance, accountability, and transparency. As Fairtrade is to coffee, and Certified Organic is to Food, that’s the way B Corporation is to your business.

Today there is a rapidly growing community of thousands of companies that have been Certified as B Corps from over 95 countries and 160 industries. All these companies work together toward 1 unifying goal – to redefine success in business.

This certification means that you can trust the companies you work with and purchase from. Organizations like Allbirds, Athleta, Danone, Dr. Bronner’s, Guardian Media Group, Moodle, and Patagonia are all B Corps – take a look in the B Corp directory.

Sounds great right, but what does it actually mean? What is a B Corp and how do you become one?

To become a Certified B Corp you use a free online assessment tool to help look at all aspects of your business. It takes commitment and a bit of time, but it ensures you follow through on best practices for how you run your company, treat your workers, help your community and the environment, as well as interact with your customers.

Take a look at the Light Trail B Corp Impact Report for further details.

Q

Reach Out To Connect

What are you looking for? (Check all that apply)

To certify as a B Corp you must score 80 out of a possible 200 points across five main areas of your business. Light Trail re-certified at 95.1, reflecting our commitment to all aspects of better business.

Our Score

Governance

Learn what your company can do to align its mission, ethics, accountability and transparency.

Our Score

Workers

Learn what your company can do to help your people’s financial, physical, professional, and social well-being.

Our Score

Community

Learn what your company can do to contribute to the economic and social well-being of your communities.

Our Score

Environment

Learn what your company can do to improve its impact on the environment.

Our Score

Customers

Learn what your company can do to improve the value you create for your customers and their beneficiaries.

Why Become a B Corp?

Getting B Corp certified is about building truly sustainable value, not about sacrificing profit. You do this by involving your community, managing your environmental footprint and improving the lives of all your stakeholders.

Attract and retain great people

Companies that embed their purpose, engage with their community and include good social and environmental practices, attract the best people in support of their organization. Whether that’s staff, community, customers, suppliers or any other stakeholder. If you lead with your values, you’ll generate more commitment. Good business is good for business.

Benchmark performance

How do you assess how you are doing as a business? Do you want to improve your operations and introduce practices that the best companies in the world use to measure their impact? Using the free B Impact Assessment tool allows you to see how you measure up and how to improve over the long term. Learn through examples of best practice and understand how to do better.

Access new partners and customers

There are thousands of Certified B Corp companies that love doing business with other B Corps. There are also tens of thousands of other organizations that are trying to get better and include social purpose in their purchasing. Add to that the growing number of consumers that are thinking about more than price in their buying decisions. Be one of the trusted companies by becoming B Corp certified.

Attract investors

Socially Responsible Investment (SRI) is growing exponentially, and traditional investment funds are changing their portfolios to include businesses that lead with purpose. They recognize that by following good practices that care for people and the environment, companies reduce their overall risk and improve the chance of success. There are even a number of B Corp investment funds and banks that directly prioritize working with other B Corp companies.

Become a leader of change

When all said and done, you can demonstrate that you recognize your company is part of an interdependent global community. You can join a movement that is changing the way business is done. Join like-minded organizations with the goal of being good for people, good for the planet, and good for purpose and profit.

At the end of the day, you become a B Corp because you want to use business as a force for good.

How We Can Help

As a Certified B Corp since 2015, Light Trail has the expertise and understands what it takes to guide and support companies through the process. Whether you want to become certified or not, it is a great exercise for all organizations to create better business practices. For those companies that want to go all the way to certification, we’re here to help make sure you don’t miss anything and understand the practical things you need to do to get to the end result. We work with you on the most impactful areas of your business, involve the right people at the right times and integrate the principles of good business to improve your overall performance.

If you’re interested in learning more, or want help with anything B Corp – assessment support, building your score or embedding practices across your organization, just let us know

Greg from Light Trail was fantastic in helping us understand and progress through the B Corp certification process. From the outset he helped us approach it in a logical manner, ensuring we engaged our entire team and worked on the most impactful areas for our business. Greg helped us understand the process, the philosophy behind the assessment questions and how to integrate it into our approach for evaluating our performance. By being responsive to our questions and committed to understanding our unique organization and its values, he enabled us to progress quickly and effectively toward certification. I would highly recommend Light Trail if you are looking to improve your business, align its performance to your purpose and ultimately if you are looking for help in becoming a certified B Corp.

BE Alink

Founder, The Alinker