A Certified B Corp Since 2015
Using Our Business as a Force for Good
Today, there is a growing community of thousands of companies that have been Certified as B Corps from over 70 countries and 150 industries working together toward 1 unifying goal: to redefine success in business.
This third-party certification means that you can trust the companies you work with and purchase from. Organizations like BDC, The Body Shop, Danone, Method, Patagonia – take a look in the B Corp directory.
Sounds great right, but what does it actually mean? What is a B Corp and how do you become one?
To become a Certified B Corp you need to look at all aspects of your business using B Lab’s 3rd party assessment process. It takes commitment and a bit of time, but it ensures you follow through on best practices for how you run your company, treat your workers, help your community and the environment, as well as interact with your customers.
Take a look at the Light Trail BCorp Impact Report for further details.
Reach Out To Connect
To certify as a B Corp you must score 80 out of a possible 200 points across five main areas of your business. Light Trail re-certified at 95.1, reflecting our commitment to all aspects of better business.
Our Score
Governance
Learn what your company can do to enhance policies and practices pertaining to its mission, ethics, accountability and transparency.
Our Score
Workers
Learn what your company can do to contribute to your employees’ financial, physical, professional, and social well-being.
Our Score
Community
Learn what your company can do to contribute to the economic and social well-being of the communities in which it operates.
Our Score
Environment
Learn what your company can do to improve its overall environmental stewardship.
Our Score
Customers
Learn what your company can do to improve the value that you create for your direct customers and the consumers of your products or services.
Why Become a B Corp?
Attract and retain great people
Companies that embed their purpose, engage with their community and include good social and environmental practices, attract the best people in support of their organization. Whether that’s staff, community, customers, suppliers or any other stakeholder; you generate more commitment. Good business is good for business.
Benchmark performance
How do you assess how you are doing as a business? Do you want to improve your operations and introduce business practices that the best companies in the world use to measure impact? Using the free B Impact Assessment tool allows you to see how you measure up and how to improve over the long term, both for profit and purpose. Learn through examples of best practice and understand how to do better.
Access new partners and customers
There are thousands of Certified B Corp companies that love doing business with other B Corps, as well as tens of thousands of other organizations that are looking toward a better social purpose in their purchasing. Add to that the significantly growing number of consumers that are thinking about more than price in their buying decisions. Be one of the trusted companies by becoming certified.
Attract investors
Socially Responsible Investment (SRI) is growing exponentially, and traditional investment funds are changing their portfolios to include and sometimes require businesses with purpose. They recognize that by following good practices that care for people and the environment, companies reduce their overall risk and improve the likelihood of success. There are even a number of Certified B Corp investment funds and banks that directly prioritize or incentivize working with other B Corps companies.
Become a leader of change
Demonstrate that you recognize our interdependent community and join a movement that is changing the way business is operated and perceived. Join like-minded organizations with the goal of being good for people, good for the planet and good for purpose/profit.
At the end of the day, you become a B Corp because you want to redefine success in business and use business as a force for good.
How We Can Help
If you’re interested in learning more, or want help with anything B Corp – assessment support, building your score or embedding practices across your organization, just let us know
Greg from Light Trail was fantastic in helping us understand and progress through the B Corp certification process. From the outset he helped us approach it in a logical manner, ensuring we engaged our entire team and worked on the most impactful areas for our business. Greg helped us understand the process, the philosophy behind the assessment questions and how to integrate it into our approach for evaluating our performance. By being responsive to our questions and committed to understanding our unique organization and its values, he enabled us to progress quickly and effectively toward certification. I would highly recommend Light Trail if you are looking to improve your business, align its performance to your purpose and ultimately if you are looking for help in becoming a certified B Corp.