What are B Corps?

B Corps use business as a force for good

They are for-profit companies certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. As Fairtrade is to coffee, ISO9000 is to Quality management; B Corporation is to your business.

Today, there is a growing community of nearly 3,000 Certified B Corps from 60 countries and 150 industries working together toward 1 unifying goal: to redefine success in business.

Why become a B Corp?

It's not about sacrificing profit, it's about building true sustainable value, involving your community, managing your environmental footprint and improving the lives of all your stakeholders.

Attract and retain great people

Companies that embed their purpose, their community and good social and environmental practices into their operations, attract the best people. Whether that be staff, partners, customers or connections to groups in the community, the best, most successful organizations believe they can make a difference, not just money.

Benchmark performance

Do you want to improve your operations and introduce business practices that the best companies in the world use to measure impact? Using the B Impact Assessment tool allows you to see how you measure up and how to improve over the long term. Learn from like-minded organizations using a standard business assessment framework to improve management methods to measure what matters.

Access new partners and customers

There are thousands of Certified B Corp companies that love doing business with other B Corps. Think they are all small? Think again - companies such as Patagonia, Kickstarter, Hootsuite, Etsy, New Belgium Brewery are all B Corp companies. If that isn't incentive enough, it's also worth knowing that tens of thousands of companies worldwide are using the B Impact Assessment as a framework to measure and improve their businesses.

Attract investors

Socially Responsible Investment is growing exponentially and traditional investment funds are changing their portfolios to include businesses with purpose. There are even a number of Certified B Corp investment funds that prioritize working with other B Corps or prospective B Corp companies, social ventures and purpose driven organizations.

Become a leader of change

Demonstrate that you recognize business is connected to the community and join a movement that is changing the way business is operated and perceived. Join like minded organizations in the goal of being good for people, good for the planet and good for profit.

At the end of the day, if you want to become a B Corp, it's because you believe business has the opportunity to do more than just make money for shareholders. You become a B Corp because you want to redefine success in business and use business as a force for good.

How to become a B Corp?

If you're interested in moving forward with the process and don't know where to start, not sure you have the right capabilities in-house or just want to discuss things with a real person, then give us a call - we'd love to connect.