Change is NOT change management.
Change is all about choice and focuses on people. Change management is all about creating a roadmap and focuses on process. Ultimately you need both to successfully change with purpose.
It doesn't have to be this way - people created these broken economic & social systems that create injustice & opportunities for the very few. @BCorporation companies work to benefit all people, communities and the planet.
If you want more positive impact through becoming a #BCorp, you need to recognize this is not about checking off boxes - it's a transformation toward purposeful business. This is a journey of Change and needs to be a focus on people, not process.
“The children can not live on words and empty promises. They are waiting for you to act. Please open your hearts and then act.” - @lizwathuti, Kenyan Environmentalist and Youth Climate Activist during #COP26 https://t.co/26RAcNts4P