Our Voice

Change with Purpose

Change with Purpose

For most of us the last couple of years have been a bit of a jolt. That said, it’s given us the opportunity to take a breath and reflect, to understand what is important to us, and what truly brings value to our lives. Having explored what this really means, we feel...

Purpose or Purpose Washing?

Purpose or Purpose Washing?

Is a company driven by its social purpose or just using it as a clever marketing ploy? How can we determine if its founders are genuine or falling into the category of purpose washing? Their commitment is indicated through the willingness to look passed the typical...

Change is NOT Change Management

Change is NOT Change Management

    Today, there is a growing community of for-profit and non-profit organizations who want to increase their impact and become more socially and environmentally responsible. This involves balancing the needs of the business, its people and the community to...

Why B Corp Framework is Right for your Business

Why B Corp Framework is Right for your Business

What is a B Corp and Why Should it Matter to You? B Corporations, or B Corps, are for-profit companies certified to meet rigorous standards of social and environmental performance, accountability and transparency. Using the B Corp assessment framework, these companies...

1st Benefit Company in Canada!

1st Benefit Company in Canada!

Light Trail Consulting just reincorporated as a Benefit Company!  With recent legislation in BC, we're the 1st in Canada to undertake this legal process and commit our organization to conducting business in a responsible and sustainable way, aligning with our values...

Resist With Kindness

Resist With Kindness

There are numerous articles and blogs being posted along the theme of “how can business or the economy be different when we get passed the pandemic”. Reimagine…rethink…and other sentiments that determine that we can’t allow business and the economy to return to the...