Our Voice

Purpose or Purpose Washing?

Purpose or Purpose Washing?

Is a company driven by its social purpose or just using it as a clever marketing ploy? How can we determine if its founders are genuine or falling into the category of purpose washing? Their commitment is indicated through the willingness to look passed the typical...

Change is NOT Change Management

Change is NOT Change Management

Today, there is a growing community of for-profit and non-profit organizations who want to increase their impact and become more socially and environmentally responsible. This involves balancing the needs of the business, its...

Why B Corp Framework is Right for your Business

Why B Corp Framework is Right for your Business

What is a B Corp and Why Should it Matter to You? B Corporations, or B Corps, are for-profit companies certified to meet rigorous standards of social and environmental performance, accountability and transparency. Using the B Corp assessment framework, these companies...

1st Benefit Company in Canada!

1st Benefit Company in Canada!

Light Trail Consulting just reincorporated as a Benefit Company!  With recent legislation in BC, we're the 1st in Canada to undertake this legal process and commit our organization to conducting business in a responsible and sustainable way, aligning with our values...

Resist With Kindness

Resist With Kindness

There are numerous articles and blogs being posted along the theme of “how can business or the economy be different when we get passed the pandemic”. Reimagine…rethink…and other sentiments that determine that we can’t allow business and the economy to return to the...

Connecting People With Purpose

Connecting People With Purpose

We deal with a lot of organizations wanting to change significant aspects of what they do. Whether their aim is to break through a challenging roadblock, maybe course-correct or sometimes completely reimagine their future. One major aspect of our work is to help with...

Change is NOT change management.
Change is all about choice and focuses on people. Change management is all about creating a roadmap and focuses on process. Ultimately you need both to successfully change with purpose.
https://t.co/lzQXTGH5mH
#bcorp #purposedrivenbusiness
It doesn't have to be this way - people created these broken economic & social systems that create injustice & opportunities for the very few. @BCorporation companies work to benefit all people, communities and the planet.
https://t.co/KynAG1WcWX
#BCorp #purposedrivenbusiness
If you want more positive impact through becoming a #BCorp, you need to recognize this is not about checking off boxes - it's a transformation toward purposeful business. This is a journey of Change and needs to be a focus on people, not process.
https://t.co/gWdKf0Ew6C
More industries and sectors are introducing #ESG as a necessity, but what is it really, and why do we recommend @BCorp as the right framework to use. Visit our blog to learn more.
https://t.co/HHTT4VQoKq
@BCorporation companies are redefining success in business and using it as a force for good. As Fairtrade is to coffee - #BCorp is to business. Learn about certification and how Light Trail Consulting can help.
https://t.co/BRdBRtKn4S https://t.co/OCPSN2ddm7
Light_Trail photo
B Corp builds value by aligning your success with that of your stakeholders. Learn how to redefine success in business and become a force for good.
https://t.co/BRdBRtKn4S