Our Approach

Light Trail’s approach to change with purpose involves three key aspects:

  • 9Connect your organization to its PURPOSE and values
  • 9Inform, involve and inspire PEOPLE to accept, adopt and adapt to the change
  • 9Utilize an adaptable PROCESS to guide your journey

We  use the B Corp Impact Assessment tool to measure the current impact that your company has on its people, communities, the environment and customers. This helps establish where you are, identify your needs and understand the journey toward purposeful business. We engage your team, aligning them with your purpose and helping them embed a values-driven approach to successfully grow, adapt and sustain positive change.

What Can You Expect?

We begin by helping you to discover the outcomes you’re looking for. We help you understand what you are trying to achieve and why.

We meet with you and your team to explore your purpose and peel back the layers of your organization. By learning how it operates we can understand any underlying issues. We do this to see what drives your organization and to develop a common understanding so we can clearly frame our work with you.

We can then outline what we suggest you need to work on, make recommendations for how you can best approach it, help you to assess priorities, and choose what pace to address them to ensure success. Our role then shifts from explorer to guider as we partner with you to deepen alignment and engagement with your teams. This includes providing practical tools, building staff capability, empowering teams, providing advice and coaching, to ultimately embed purpose in everything you do.

Don’t worry though, if you need additional doers, we’re happy to help with the heavy lifting when it makes sense. It doesn’t end there…as a client of Light Trail, we’re always available to help support you on your journey, reinforce new habits and assist in your continued success.

Our Services

Light Trail empowers organizations to understand their values and purpose and shows them how to deeply embed them into strategies and actions.

B Corp & Purposeful Business

As a Certified B Corp since 2015, Light Trail provides the in-depth knowledge and expertise to help guide and support companies through the assessment process and all the way to certification. We help you understand how to work on the most impactful areas and integrate the principles of good business to improve your overall performance. See Our B Corp page.

Guiding Successful Change

We help organizations and people adapt and deal with change in any situation. Whether through organizational-wide change, such as B Corp, an enterprise system implementation, merger/acquisition, growth or changing business models, or managing the impact of unexpected outside forces such as COVID.


People & Leadership Development

Light Trail advises, guides and works with leaders to build capability and resilience. We also provide a defined mentorship program for newly promoted leaders or those with a new scope of work. We build their ability to work through change or roadblocks and help them successfully manage large new initiatives and teams.

Organizational Effectiveness

Light Trail will evaluate how your organization is performing, whether its structure is supporting success, and assessing whether a change is needed. We also evaluate the performance of your work and help you understand if you’re working on the right things in line with your strategy.

Strengthening Values Driven Teams

We build engagement and trust within your team, align your resources and adapt processes in order to build effective organizations. By clarifying your needs, aligning with your strategy and driving a sense of accountability, we enable your people to grow and successfully sustain the change.

Stategic Planning & Governance

Light Trail works with you to connect people to your purpose by creating a clear direction and an adaptable strategy that drives positive outcomes and daily action. We ensure your overall governing structure is supporting your people, your organization and your strategy, and work with your Board and Leadership team to ensure they recognize the importance of good governance.

Who We Work With

Light Trail focuses on people and organizations who want to embed their purpose and values in everything they do. These are the companies that wish to become more socially and environmentally responsible, connect with their community and join the growing movement of organizations using business as a force for good. We also love working with non-profits, community service organizations and social ventures to develop and grow their effectiveness and help sustain their purpose.

All successful organizations now and into the future will work to retain their unique perspective and place in the world while incorporating the demands and shared vision of stakeholders for better business practices. Those who deliver on improved accountability, transparency and positive social and environmental impact will thrive. It’s not just about being the best in the world, but also being the best for the world.
We help guide you through this understanding by providing a different perspective to create clarity from the chaos.

Good for Profit
Business is changing

Stakeholders in your business, including communities in which you operate, are demanding more from your company. There are compelling reasons to make a shift towards new, more effective business models that consider prosperity and society to be tied together by the impact you have. Building truly sustainable value is not about sacrificing profit, it’s about successfully involving your community, managing your environmental footprint and enriching the lives of all your stakeholders.

Maybe you want to become a Certified B Corp and use your business as a force for good? Perhaps you want to work with your supply chain to create better, more sustainable products and services for your customers? Do you want to introduce more transparency, embed better community engagement practices, or even radically shift strategy?

In all these situations, making changes will positively change the way you operate and help your people thrive; it’s about your company creating a better legacy and long-term impact.

We help you build stronger commitment by engaging people in managing these changes.

Good for Non-Profit
Amplify your positive impact

If you’re a non-profit or community service organization aiming to deliver on your purpose, you might be limited by your sources of funding and are limiting your ambitions through a scarcity mindset. It’s also often difficult to truly build valuable and equal partnerships that create additional opportunities.

Clearly defining and embedding your purpose across the vision, mission, strategy and tactics of your organization is critical to success and helps create support for your broader outcomes.

Light Trail understands that creating value, building strong partnerships, or developing internal effectiveness to grow your positive impact is often difficult. You may not have the right in-house skill sets, or you might lack the entrepreneurial experience to move the process forward. Sometimes you just need an objective viewpoint to help you see the wood for the trees.

We help you navigate these issues, become stronger as an organization and ultimately amplify your positive impact.

Surrey Libraries engaged Light Trail to support the launch of a new service delivery model. Undergoing this transformational organizational initiative is exciting and overwhelming. Greg and Steve have helped us with this initiative over two years, providing strong support to our team. They’ve guided us to focus on connecting the initiative to strategy, linking to our purpose and values. They’ve helped draft communications and implementation plans and conducted assessments of progress. They’ve coached our team leaders, providing tactical tools and templates to build organizational capability and capacity.

Surinder Bhogal

Chief Librarian, Surrey Libraries