by lighttrail | Feb 28, 2022 | Purpose
Tags: Purpose, Purpose Washing, Purposeful BusinessIs a company driven by its social purpose or just using it as a clever marketing ploy? How can we determine if its founders are genuine or falling into the category of purpose washing? Their commitment is indicated...
by lighttrail | Aug 20, 2019 | Purpose, Strategic Planning
We deal with a lot of organizations wanting to change significant aspects of what they do. Whether their aim is to break through a challenging roadblock, maybe course-correct or sometimes completely reimagine their future. One major aspect of our work is to help with...
