Change with Purpose

Change with Purpose

Tags: Change, Light Trail, Purpose For most of us the last couple of years have been a bit of a jolt. That said, it’s given us the opportunity to take a breath and reflect, to understand what is important to us, and what truly brings value to our lives. Having...
Purpose or Purpose Washing?

Purpose or Purpose Washing?

Tags: Purpose, Purpose Washing, Purposeful BusinessIs a company driven by its social purpose or just using it as a clever marketing ploy? How can we determine if its founders are genuine or falling into the category of purpose washing? Their commitment is indicated...
Change is NOT Change Management

Change is NOT Change Management

Tags: Change Management, Strategic Change     Today, there is a growing community of for-profit and non-profit organizations who want to increase their impact and become more socially and environmentally responsible. This involves balancing the needs of the...