by lighttrail | Feb 28, 2022 | Purpose
Tags: Purpose, Purpose Washing, Purposeful Business Is a company driven by its social purpose or just using it as a clever marketing ploy? How can we determine if its founders are genuine or falling into the category of purpose washing? Their commitment is indicated...
by lighttrail | Nov 21, 2021 | B Corp, Purpose
Tags: B Corp, ESG, Purpose Over the last 20 years, there has been a growing focus on how organizations can improve their performance and impact. This initially started with Corporate Social Responsibility (CSR) and a drive for ethically oriented business practices....
by lighttrail | Oct 26, 2021 | Change Management
Tags: Change Management, Strategic Change Today, there is a growing community of for-profit and non-profit organizations who want to increase their impact and become more socially and environmentally responsible. This involves balancing the needs of the business, its...
by lighttrail | Sep 28, 2021 | B Corp
Tags: B Corp, B Corp Assessment, B Corp CertificationB Corp is without question the best framework for purposeful business. Beyond helping you to embed your purpose and values in everything you do, it also makes it possible for you to measure your business’s positive...
by lighttrail | Aug 25, 2021 | Strategic Planning
Tags: Strategic Change, Strategic PlanningAs situations change and responsibilities shift, it’s critical that organizations build ongoing resilience and create a framework that helps them adapt. This adaptation needs to be driven by your purpose and communicated...