Purpose or Purpose Washing?

Purpose or Purpose Washing?

Tags: Purpose, Purpose Washing, Purposeful Business Is a company driven by its social purpose or just using it as a clever marketing ploy? How can we determine if its founders are genuine or falling into the category of purpose washing? Their commitment is indicated...
Change is NOT Change Management

Change is NOT Change Management

Tags: Change Management, Strategic Change Today, there is a growing community of for-profit and non-profit organizations who want to increase their impact and become more socially and environmentally responsible. This involves balancing the needs of the business, its...