Change with Purpose

Change with Purpose

Tags: Change, Light Trail, Purpose For most of us the last couple of years have been a bit of a jolt. That said, it’s given us the opportunity to take a breath and reflect, to understand what is important to us, and what truly brings value to our lives. Having...
Purpose or Purpose Washing?

Purpose or Purpose Washing?

Tags: Purpose, Purpose Washing, Purposeful BusinessIs a company driven by its social purpose or just using it as a clever marketing ploy? How can we determine if its founders are genuine or falling into the category of purpose washing? Their commitment is indicated...
Resist With Kindness

Resist With Kindness

There are numerous articles and blogs being posted along the theme of “how can business or the economy be different when we get passed the pandemic”. Reimagine…rethink…and other sentiments that determine that we can’t allow business and the economy to return to the...