by lighttrail | Aug 4, 2022 | Change Management, Light Trail News, Purpose
Tags: Change, Light Trail, Purpose For most of us the last couple of years have been a bit of a jolt. That said, it’s given us the opportunity to take a breath and reflect, to understand what is important to us, and what truly brings value to our lives. Having...
by lighttrail | Feb 28, 2022 | Purpose
Tags: Purpose, Purpose Washing, Purposeful BusinessIs a company driven by its social purpose or just using it as a clever marketing ploy? How can we determine if its founders are genuine or falling into the category of purpose washing? Their commitment is indicated...
by lighttrail | Nov 21, 2021 | B Corp, Purpose
Tags: B Corp, ESG, Purpose Over the last 20 years, there has been a growing focus on how organizations can improve their performance and impact. This initially started with Corporate Social Responsibility (CSR) and a drive for ethically oriented business practices....
by lighttrail | Apr 23, 2020 | Purpose
There are numerous articles and blogs being posted along the theme of “how can business or the economy be different when we get passed the pandemic”. Reimagine…rethink…and other sentiments that determine that we can’t allow business and the economy to return to the...
by lighttrail | Aug 20, 2019 | Purpose, Strategic Planning
We deal with a lot of organizations wanting to change significant aspects of what they do. Whether their aim is to break through a challenging roadblock, maybe course-correct or sometimes completely reimagine their future. One major aspect of our work is to help with...
